Aware that times have changed, at ARTIST we have also redefined the concept of “Art Fair”, bringing the artist and his work closer to the public in a setting where the traditional mediation barriers of the art market disappear. A stage that recovers the protagonism of the artist and that facilitates his closeness to the viewer. A revolutionary model of self-representation to achieve one of the objectives of the Fair: ART WITHOUT LIMITS.

15-20 December 2020

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ARTIST Experience

About us

El equipo de ARTIST está formado por artistas, conocedores de primera mano y con experiencia contrastada en todo el ciclo de la producción artística, desde su fase creativa hasta su puesta en escena en grandes proyectos expositivos (exposiciones institucionales, ferias nacionales e internacionales, etc.). Conscientes de las carencias del mercado y las barreras que presenta para todos sus actores, decidieron emprender una innovadora experiencia que pretende democratizar el arte, suprimiendo la barreras invisibles que lo han colocado en un lugar “inalcanzable” para la sociedad, e incluso para el propio artista.

Fundador de ARTIST

Abraham Benzadón

Founder and creator of the ARTIST concept, which became known in the first edition of the ARTIST fair in February – 2020. Now with new interesting initiatives as the platforms: Artist Digital Fair – ADF and Artist experience.

Graduated in Information Sciences from the Complutense University of Madrid in the Advertising and Public Relations Division. Sculptor with presence in state museums, private galleries and international exhibitions. He collaborates with contemporary art museums such as George Pompidou, Thyssen Bornemistza and Reina Sofía.

Extensive experience in the advertising sector applied to the promotion of artists and contemporary art, betting on the most advanced advertising support and latest generation digital marketing tools.

www.abenzadon.com

Coordination and Communication Department

Marynell Ortiz

Event coordinator and communication.

Communication Coordinator

Ana Serrano

Journalist with a degree in Information Science from the Complutense University of Madrid.

Expert in business and leadership communication.

Marketing Team

Nourished group of professionals: Advertisers, artists, expert journalists in digital marketing and off line, experts in communication... specialized in the promotion of artists, Art Galleries and the Contemporary Art, making them arrive in a transverse way to all the sectors, of the society using the best advertising resources and of strategic marketing.

In “Artist experience”, we offer solutions.